We Built What We Wished Existed
The idea wasn't complicated. What if there was a place that taught financial modeling the way experienced analysts actually do it—with all the shortcuts, error-checking techniques, and real-world adjustments that textbooks skip?
So Callum partnered with Freya, who'd spent years training junior analysts at a Big Four firm. She knew exactly where people got stuck. Together, they created training programs that focused on practical application over theoretical perfection.
Our first course in early 2020 had eleven participants. We ran it completely online out of necessity, and honestly, it worked better than we expected. People learned faster when they could pause, rewind, and work through models at their own pace.
By mid-2021, we'd expanded to cover valuation models, scenario planning, and forecast structures. What started as a side project became something bigger.